![]() ![]() The ultra-thin character strokes and large, geometric letters are ideal for a business card - your audience will be able to read everything clearly when you use Futura. Image: Futuraįutura was originally released in 1927, but this font has a timeless quality that makes it seem very… well, futuristic. This font is soft and elegant with only the slightest hint of serifs on each letter, which makes it both readable and sophisticated. However, this doesn’t mean that serif typefaces are off limits Gotu, for example, is a great option for people who want to use classic fonts on their business cards. Sans serif fonts are a popular choice for business cards because they are easy to read. Helvetica is also a clean and professional-looking font, making it a great choice for material you’ll share with colleagues and co-workers. It features tall, thin letters with tight spacing, which makes it easy to read both at a distance and on small printed material. Helvetica is a sans serif font developed by Swiss typeface designer Max Miedinger in 1957. For this reason, simple, minimalist fonts are the easiest to read in this format. But despite this small size, an effective business card needs to contain a lot of information - your company name, your name and job title, contact information, and more. The average business card size is rather small (85 mm wide x 55 mm high in the UK). It can also affect how easy your document is to read. The right font can reflect your brand identity (serif fonts typically seem more traditional or sophisticated, while sans serif fonts appear more modern). The decision between serif and sans serif fonts may seem minor, but these details can make a huge difference in your finished product. Fonts like Helvetica or Arial are popular sans serif fonts. By comparison, sans serif fonts omit these flourishes for a clean, minimalist letter design. Think about classic fonts like Times New Roman or Georgia these fonts have serifs at the edges of nearly each letter. Serif typefaces include little decorative flourishes (called “serifs”) at the end of each stroke. When you’re choosing a readable font for your marketing materials, you’ll first want to decide if you want to use a serif or sans serif typeface. Let’s look at a few readable font options. Anytime you create printed materials for your business, it’s essential that you use the easiest font to read on paper.īut what is the easiest font to read? The answer depends on the type of marketing material you’re creating. ![]() Potential clients, colleagues, or customers will only respond to your message if they can read it - which is why a simple, clear font is just as important as well-written copy. Readability is especially important when creating business materials like business cards, flyers, and posters. After all, if your audience can’t understand what you wrote, your message won’t be any use! Anytime you write something - an email to your boss, a post on your Facebook page, a birthday card to your nan - you probably spend some time making sure your message is readable. ![]()
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